Facebook Old Account and FB Overseas Business Account Setup and Advertising Guide

Facebook Old Account and FB Overseas Business Account Setup and
Advertising Guide

Where to Buy Old Facebook Accounts

1. Online Marketplaces:
   • Platforms: Websites like eBay and
     Craigslist sometimes have listings for old Facebook
     accounts. However, buying accounts from these platforms can be risky, so
     proceed with caution.
   • Tips: Ensure the account comes with a verified
     email and has a clean history to avoid issues.
2. Social Media Forums and Groups:
   • Platforms: Online forums and social media groups,
     such as those on Reddit or Facebook Groups,
     may have individuals selling old Facebook accounts.
   • Tips: Verify the seller’s credibility and check the
     account’s history before making a purchase.
3. Specialized Vendors:
   • Platforms: Some websites and services specialize in
     selling old or aged social media accounts. Examples include
     AccsMarket, Fameswap, and SocialTradia.
   • Tips: Research the vendor’s reputation and ensure
     they provide accounts with a clean history and proper documentation.
4. Private Sellers:
   • Platforms: You may find private sellers through
     personal networks or online classifieds. Ensure that the transaction is
     secure and that you receive all necessary details for the account.
   • Tips: Always use a secure payment method and verify
     the account’s details before finalizing the purchase.
5. Digital Marketplaces:
   • Platforms: Websites like Flippa or
     Empire Flippers offer aged digital assets, including
     social media accounts. They often have a vetting process for sellers.
   • Tips: Review the account’s history and ensure it
     meets your requirements before purchasing.

Important Considerations:

• Legality: Ensure that buying and using an old Facebook
  account complies with Facebook’s terms of service and local laws.
• Security: Be cautious of scams and verify the
  authenticity of the account and seller before making a purchase.
• Account History: Check that the account has a clean
  history and is not associated with any violations or issues that could
  affect its usability.

By following these guidelines, you can find and purchase old Facebook
accounts securely.

With the tightening of domestic account policies and recent restrictions on
pages, cross-industry practitioners are increasingly pushed into difficult
situations.

Due to the significant decline in ROI for advertisers and high service fees
for overseas accounts with no rebates, the "illegal special users" have finally
found an opportunity. Many sellers have begun experimenting with overseas
accounts, which are praised for having no restrictions on pages or domains.

As the number of overseas account users grows, many advertisers are
unfamiliar with overseas account policies and operations, leading to issues such
as frequent modification of account information, confusion about operations
after account setup, and immediate account suspension.

To help advertisers improve efficiency with overseas accounts, a
comprehensive Facebook overseas account usage guide is provided.

01. Account Setup Checklist

Overseas Facebook accounts are not illegal, but policies are relatively
lenient. Advertisers must strictly adhere to the following policies when
submitting account information:

1.1. Products must not infringe on any rights.

1.2. Use a brand-new Business Manager (BM) account.

1.3. Use a brand-new fan page.

1.4. Submit a brand-new website URL.

1.5. Each advertising account should be associated with a specific website
and page.

1.6. Ensure the Facebook page information is complete, including: email,
website, business hours.

1.7. The submitted URL should be highly relevant to the fan page and product
content.

1.8. Ensure no Chinese content in non-Chinese time zones.

Additionally, avoid the following issues to ensure smooth account setup:

1.1. BM linked to a different entity.

1.2. Fan page previously linked to promotional websites or other advertising
accounts.

1.3. Use of network theft chains.

1.4. Simple or garbled domain names.

1.5. Missing information on the page.

1.6. Multiple websites and pages linked to one advertising account.

1.7. Irrelevant content on fan pages and websites.

For e-commerce advertisers, special attention should be given to the
following policies:

1.1. Ensure the new URL does not redirect to other pages; otherwise, the
account will be automatically restricted by Facebook.

1.2. Use new pixels. If any ads are rejected by the platform, immediately
remove them from the advertising account.

1.3. Avoid using identical advertising materials. It is recommended to make
at least a 20% change to ad materials before reusing them, and ensure the
website remains effective throughout the ad period.

Because the review rules for overseas accounts differ from domestic accounts,
some operations may easily result in account suspension. To ensure stable ad
spend, follow these risk guidelines:

1.1. Do not run multiple pages and domains simultaneously.

1.2. Avoid running Chinese ads in non-Chinese time zones.

1.3. Do not use personal account assets for resale/rental.

1.4. Avoid exchanging advertising account asset management permissions.

1.5. Do not manage multiple ad clients or change preset account assets.

1.6. Start running ads without a page; control the first day’s spending to
within 500, and increase the budget by 2/3 daily. After one week, you can scale
up without restrictions.

1.7. Avoid frequently switching IPs and be cautious of the website
environment.

For e-commerce advertisers, if the account is suspended for the first time
without violation, observe the situation because the platform’s inspection
mechanism may intentionally pause account usage during the initial recharge and
usage phase to determine if it is an agency operation. If this occurs, contact
the overseas customer manager for assistance.

Note: The appeal process is slow, and ensuring legitimate
advertising is necessary for revenue. Due to Facebook’s limitations, the
likelihood of a successful second appeal is low.

Follow these points to stabilize your overseas account:

01. Reasons for Quick Suspension or Limitations of New Accounts

1.1. Several factors can cause:

1.2. Domains or materials previously banned. If connected to a new account,
it will be detected and banned by Facebook.

1.3. Issues with missing or mismatched content on the Facebook page.

1.4. Facebook Profile or Business Manager already blacklisted.

02. Common Causes of Account Suspension

Avoid promotional content that induces purchases or exaggerates claims.
Examples include but are not limited to:

• The best
• Hot
• Buy more, get more

03. Avoid Using Emojis

Minimize the use of short links.

04. Titles Shouldn’t Be Too Long

Titles should be concise. Product descriptions should be clear and not overly
simple. For example, use formats like "Advantage 1, Advantage 2, etc., Where to
obtain the product, Product price (optional)."

05. Discounts Should Be Below 50%

If discounts exceed 50%, provide an explanation (e.g., products sold due to
business closure).

06. Avoid Misleading Images

Do not use images with unverified claims such as "best seller." If you claim
something is a "best seller," provide a basis (e.g., a link to verify the
claim).

07. Page and Site Must Match

Ensure the page matches the site, including related product releases, page
description, URL, email, and category.

08. Avoid Multiple Domains and Pages

An account can only handle one domain and one page at a time. If you need to
change domains or pages, delete the related content from the previous account to
ensure only one site and one page are associated with the account at a time.

Common Questions

1. What are the common reasons for account suspension?
   • Previously banned domains or materials: If a domain
     or material that was previously banned is linked to a new account,
     Facebook may detect and ban the new account.
   • Incomplete or mismatched content: Missing or
     inconsistent content on the Facebook page can lead to suspension.
   • Blacklisted Profiles or Business Managers: If your
     Profile or Business Manager has been blacklisted, it can affect your new
     account.
2. What types of advertising content are likely to cause account
   suspension?
   • Avoid using exaggerated claims or inducements to purchase, such as:
     • "The best"
     • "Hot"
     • "Buy more, get more"
3. Are there any restrictions on using emojis or short links in
   ads?
   • Yes, it’s recommended to minimize the use of emojis and short links
     in your advertising content.
4. What should be considered when creating ad titles and
   descriptions?
   • Titles should be concise and not too long. Descriptions should be
     clear and informative, not overly vague. Use a format that includes key
     advantages, product source, and price (if applicable).
5. What is the policy on discounts in ads?
   • Discounts should generally be below 50%. If a discount exceeds 50%,
     provide an explanation for the high discount (e.g., clearance due to
     business closure).
6. How should images be handled in ads?
   • Avoid using misleading images or unverified claims such as "best
     seller." Provide credible sources or links if making such claims.
7. How important is it for the Facebook page and website to match?
   • The Facebook page must align with the website, including relevant
     product releases, descriptions, URLs, emails, and categories.
8. Can I run multiple domains and pages with one account?
   • No, an account can only handle one domain and one page at a time. If
     you need to change domains or pages, ensure that the old content is
     removed and only one domain and page are linked to the account at a
     time.

Latest Facebook Trading Platforms

1. Facebook Marketplace:
   • Overview: Facebook Marketplace is an integrated
     feature within Facebook that allows users to buy and sell items locally.
     It supports various categories including electronics, fashion, home
     goods, and vehicles.
   • Key Features: Local transactions, easy listing, and
     built-in communication tools.
2. Facebook Shops:
   • Overview: Facebook Shops lets businesses set up an
     online store on their Facebook Page or Instagram profile. It allows
     users to browse products, make purchases, and interact with businesses
     directly.
   • Key Features: Customizable storefronts, integrated
     checkout, and product catalog management.
3. Facebook Ads:
   • Overview: Facebook Ads is a robust advertising
     platform that enables businesses to create targeted ads and reach
     specific audiences based on demographics, interests, and behaviors.
   • Key Features: Advanced targeting options, various
     ad formats, and performance analytics.
4. Facebook Business Manager:
   • Overview: Facebook Business Manager provides tools
     for managing multiple Facebook Pages, ad accounts, and business assets
     in one place. It is designed for agencies and businesses with larger ad
     budgets.
   • Key Features: Centralized account management, team
     collaboration, and detailed reporting.
5. Facebook Live Shopping:
   • Overview: Facebook Live Shopping combines live
     streaming with e-commerce, allowing businesses to showcase and sell
     products in real-time during live broadcasts.
   • Key Features: Real-time engagement, direct product
     links, and live interaction with viewers.
6. Facebook Audience Network:
   • Overview: Facebook Audience Network extends
     Facebook’s ad reach to other apps and websites, allowing advertisers to
     display ads outside of Facebook’s platforms.
   • Key Features: Extended reach, diverse ad formats,
     and cross-platform targeting.
7. Facebook Payment Solutions:
   • Overview: Facebook Payment Solutions include
     options for in-app purchases and transactions through Facebook’s
     platform, facilitating smoother financial interactions for businesses
     and users.
   • Key Features: Secure transactions, easy payment
     integration, and support for various payment methods.