India play Online games: 2021 Report Highlights and Future Outlook for 2024

According to KPMG’s “India Online Casual Gaming
Report,” the Indian gaming market is projected to experience explosive growth
over the next four years.

The report estimates that the total value of the Indian gaming market will
rise from ₹136 billion (US$1.83 billion) this year to ₹290 billion (US$3.91
billion) by 2025, representing a growth of 113%.

During the same period, the number of gamers in India is expected to increase
by 52%, from 433 million to 657 million.

The report categorizes the Indian gaming industry into “casual” games,
gambling games, and online virtual sports. KPMG predicts that the online casual
gaming segment will see the most significant growth, with revenue surging from
₹60 billion (US$808 million) this year to ₹169 billion (US$2.28 billion) by
2025, a growth of 182%.

The report highlights several macro trends driving this growth, including the
increasing use of smartphones, improvements in digital infrastructure, a growing
young population, and the expansion of digital payments in India.

Additionally, KPMG anticipates that with the continued development of local
studios, better game content localization, and rising investor interest, the
supply side of the gaming market will also grow healthily.

The report also emphasizes some differences between the Indian market and
more mature markets. For instance, the majority of India’s casual gaming market
is mobile-based, with only 9% of players using PCs and just 4% using gaming
consoles. Casual games are predominantly ad-driven, with only 40% of revenue
coming from consumer spending, and this proportion is expected to rise to 41% by
2025.

India Online Casual Gaming Report 2021

Market Overview:
The 2021 report on India’s online casual gaming sector highlights the rapid
growth and evolving landscape of this industry. The online casual gaming market
in India has experienced significant expansion, driven by various factors,
including increased smartphone penetration, improved digital infrastructure, and
a growing base of young, tech-savvy consumers.

Key Findings:

1. Market Size:
   The online casual gaming market in India was valued at approximately ₹90
   billion (US$1.2 billion) in 2021. This sector has seen a considerable rise
   in market size due to the growing popularity of mobile games and the
   accessibility of digital platforms.
2. Growth Projections:
   The market is projected to continue its upward trajectory, with substantial
   growth expected over the next few years. Factors contributing to this growth
   include increasing internet penetration, more affordable smartphones, and a
   rise in disposable incomes among the younger demographic.
3. Player Demographics:
   The number of online casual gamers in India has been increasing, with a
   diverse demographic including both young adults and older individuals. The
   report highlights the significant engagement of mobile gamers, with a focus
   on casual gaming due to its accessibility and low entry barriers.
4. Revenue Streams:
   Revenue in the casual gaming sector is primarily driven by in-app purchases
   and advertising. Ad-based revenue models are particularly prevalent,
   reflecting the ad-supported nature of many popular casual games.
5. Market Trends:
   The report identifies key trends shaping the market, such as the rise of
   hyper-casual games, the influence of social media on game promotion, and the
   integration of social features within games to enhance user engagement.
6. Challenges and Opportunities:
   The report also discusses challenges faced by the industry, including
   regulatory hurdles, data privacy concerns, and competition from
   international game developers. However, it also points out opportunities for
   growth, such as the potential for localized content, innovation in game
   design, and partnerships with technology providers.
7. Future Outlook:
   The outlook for the online casual gaming market in India remains positive,
   with expectations of continued growth driven by technological advancements
   and an increasing consumer base. The report emphasizes the importance of
   adapting to evolving consumer preferences and leveraging emerging
   technologies to stay competitive in the dynamic gaming landscape.

2024 India Online Casual Gaming Report

Market Overview: The 2024 report provides a comprehensive
analysis of the online casual gaming market in India, highlighting the sector’s
significant growth and evolving dynamics. The Indian online casual gaming market
continues to expand rapidly, driven by technological advancements, increased
smartphone penetration, and a growing user base.

Key Findings:

1. Market Size and Growth:
   • The online casual gaming market in India is projected to reach
     approximately ₹290 billion (US$3.91 billion) by 2025. This represents a
     substantial increase from previous years, driven by continued consumer
     engagement and market expansion.
2. Player Demographics:
   • The number of online casual gamers in India is expected to grow to
     657 million by 2025. This growth is attributed to the rising popularity
     of mobile games and the increasing availability of affordable
     smartphones.
3. Revenue Streams:
   • Revenue in the casual gaming sector is primarily generated through
     in-app purchases and advertising. The proportion of ad-driven revenue
     remains significant, with expectations for consumer spending to account
     for 41% of the market by 2025.
4. Market Trends:
   • Mobile Gaming Dominance: The majority of casual
     gaming in India is mobile-based, with a minimal presence on PCs and
     gaming consoles.
   • Ad-Supported Models: Casual games are predominantly
     ad-driven, reflecting the broader trend of monetizing through
     advertisements.
   • Local Content and Innovations: The report
     highlights the growth in local game development studios and innovations
     in game design that cater to the Indian market.
5. Driving Factors:
   • Smartphone Penetration: Increased smartphone use
     and access to high-speed internet are key factors driving the growth of
     online casual gaming.
   • Digital Infrastructure: Improvements in digital
     infrastructure, including faster internet speeds and better
     connectivity, are supporting the expansion of the gaming market.
   • Young Demographic: A growing young population with
     higher disposable incomes is fueling demand for casual games.
6. Challenges:
   • Regulatory Issues: The industry faces regulatory
     challenges and data privacy concerns that may impact future growth.
   • Market Saturation: Increased competition and market
     saturation are notable challenges for game developers and publishers.
7. Opportunities:
   • Localized Content: There is significant potential
     for growth in localized game content and regional customization.
   • Technological Advancements: Emerging technologies,
     such as augmented reality (AR) and virtual reality (VR), present new
     opportunities for innovation in the casual gaming sector.

Future Outlook: The outlook for the Indian online casual
gaming market remains positive, with continued growth expected. The report
underscores the importance of adapting to evolving consumer preferences and
leveraging technological advancements to stay competitive in this dynamic
industry.

2024 India Online Casual Gaming Report

Market Overview: The 2024 report provides a comprehensive
analysis of the online casual gaming market in India, highlighting the sector’s
significant growth and evolving dynamics. The Indian online casual gaming market
continues to expand rapidly, driven by technological advancements, increased
smartphone penetration, and a growing user base.

Key Findings:

1. Market Size and Growth:
   • The online casual gaming market in India is projected to reach
     approximately ₹290 billion (US$3.91 billion) by 2025. This represents a
     substantial increase from previous years, driven by continued consumer
     engagement and market expansion.
2. Player Demographics:
   • The number of online casual gamers in India is expected to grow to
     657 million by 2025. This growth is attributed to the rising popularity
     of mobile games and the increasing availability of affordable
     smartphones.
3. Revenue Streams:
   • Revenue in the casual gaming sector is primarily generated through
     in-app purchases and advertising. The proportion of ad-driven revenue
     remains significant, with expectations for consumer spending to account
     for 41% of the market by 2025.
4. Market Trends:
   • Mobile Gaming Dominance: The majority of casual
     gaming in India is mobile-based, with a minimal presence on PCs and
     gaming consoles.
   • Ad-Supported Models: Casual games are predominantly
     ad-driven, reflecting the broader trend of monetizing through
     advertisements.
   • Local Content and Innovations: The report
     highlights the growth in local game development studios and innovations
     in game design that cater to the Indian market.
5. Driving Factors:
   • Smartphone Penetration: Increased smartphone use
     and access to high-speed internet are key factors driving the growth of
     online casual gaming.
   • Digital Infrastructure: Improvements in digital
     infrastructure, including faster internet speeds and better
     connectivity, are supporting the expansion of the gaming market.
   • Young Demographic: A growing young population with
     higher disposable incomes is fueling demand for casual games.
6. Challenges:
   • Regulatory Issues: The industry faces regulatory
     challenges and data privacy concerns that may impact future growth.
   • Market Saturation: Increased competition and market
     saturation are notable challenges for game developers and publishers.
7. Opportunities:
   • Localized Content: There is significant potential
     for growth in localized game content and regional customization.
   • Technological Advancements: Emerging technologies,
     such as augmented reality (AR) and virtual reality (VR), present new
     opportunities for innovation in the casual gaming sector.

Future Outlook: The outlook for the Indian online casual
gaming market remains positive, with continued growth expected. The report
underscores the importance of adapting to evolving consumer preferences and
leveraging technological advancements to stay competitive in this dynamic
industry.

"India’s Online Casual Gaming Market Soars: Key Trends and Insights
for 2024"

Summary:
The online casual gaming market in India has experienced unprecedented growth,
with projections indicating a significant increase in both market value and
player base. The sector is now expected to reach ₹290 billion (US$3.91 billion)
by 2025, driven by the rise in smartphone use, improved digital infrastructure,
and a young, tech-savvy population.

"2024 India Online Casual Gaming Report Highlights Record Growth and
Emerging Trends"

Summary:
The latest report reveals that the Indian online casual gaming market is
booming, with revenue growth driven by mobile gaming and ad-supported models.
The number of gamers is anticipated to hit 657 million by 2025, showcasing the
market’s expanding reach and the growing importance of digital entertainment in
India.

"India’s Casual Gaming Industry: 2024 Update on Market Expansion and
Future Outlook"

Summary:
India’s casual gaming sector continues to evolve, with significant advancements
and growth in 2024. The report highlights the dominance of mobile gaming, the
increasing role of localized content, and the impact of technological
innovations on the industry’s future trajectory.

"Key Findings from the 2024 Report on India’s Online Casual Gaming
Market"

Summary:
The 2024 report offers detailed insights into India’s thriving online casual
gaming market. Key findings include a forecasted market size of ₹290 billion
(US$3.91 billion) by 2025 and a substantial rise in the number of gamers. The
report also addresses challenges such as regulatory issues and market saturation
while identifying opportunities for innovation and growth.

"India’s Casual Gaming Boom: 2024 Market Trends and Predictions"

Summary:
India’s online casual gaming market is on an impressive growth trajectory, with
the latest data indicating a robust increase in market value and user
engagement. The 2024 report emphasizes the rise of mobile gaming, the
significant role of advertisements, and the promising future of game
localization and technological advancements.